Cracked the Bruyneel book for the first time, last night. It appears to be a celebrity book: If you're as well-known as B, and also connected to an even bigger story (mr. Armstrong's), you'd be foolish not to try to cash in a little further. So you get a ghost writer (to his credit, B picked one who knows something about cycling), get another celebrity (A) to do a preface, and you tell your story. Doesn't mean there can't be anything valuable in it (I remember really liking the first half of mr. Armstrong's and ms. Jenkins's first volume), but so far, I haven't found anything yet.
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